Product manager with 9+ years owning B2B and consumer products end to end. Shipped features that grew activation 31% and drove €2M in new annual recurring revenue, working from discovery through launch.
Product Manager — Vantage Apps
2020 – Present
Amsterdam, Netherlands
- Owned a product line that grew from €1.2M to €3.2M ARR in two years.
- Lifted new-user activation 31% by redesigning onboarding after 20+ customer interviews.
- Defined and shipped a self-serve plan that opened a segment worth €700K/year.
- Built and prioritised the roadmap with engineering, cutting cycle time 25%.
- Ran an experimentation programme; 4 of 9 tests shipped with measurable revenue lift.
- Reduced churn 11% by sequencing fixes against support and usage data.
Associate Product Manager — Loop Software
2017 – 2020
Amsterdam, Netherlands
- Owned the mobile onboarding flow, lifting completion rate 18%.
- Ran user interviews and translated findings into prioritised tickets.
- Coordinated 2-week release cycles with engineering and design.
BSc Industrial Engineering — Delft University of Technology
2012 – 2016
- Certified Scrum Product Owner (CSPO)