Data analyst with 6+ years turning raw data into decisions for marketing and operations teams. Fluent in SQL, Python, and Tableau. Built reporting that informed €1.2M in budget reallocation and lifted campaign ROI 26%.
Data Analyst — Brightline Retail
2021 – Present
Manchester, UK
- Built a self-service Tableau dashboard adopted by 40+ stakeholders, replacing 10 hours/week of manual reporting.
- Identified a churn driver through cohort analysis, informing a retention campaign that cut churn 14%.
- Wrote and optimised SQL pipelines, reducing a key report’s run time from 25 minutes to under 2.
- Delivered analysis that redirected €1.2M of marketing spend toward higher-ROI channels.
- A/B tested pricing changes, surfacing a variant that lifted revenue per user 9%.
- Automated weekly KPI reporting, freeing 8 analyst-hours per week.
Junior Data Analyst — Cobalt Media
2019 – 2021
Manchester, UK
- Built weekly performance reports covering 5 marketing channels.
- Consolidated data from 3 source systems into a single warehouse table.
- Automated a manual Excel report, saving the team 5 hours per week.
BSc Economics — University of Leeds
2015 – 2018
- Google Data Analytics Professional Certificate