Tom Hargreaves
Marketing Manager
London, UK +44 7700 900491 tom.hargreaves@example.com
Professional Summary
Marketing manager with 8+ years driving demand across paid, organic, and lifecycle channels. Scaled a B2B SaaS pipeline from €400K to €1.8M in 18 months while cutting blended CAC 22%.
Experience
Marketing Manager — Cleartide SaaS
2020 – Present
London, UK
- Grew marketing-sourced pipeline from €400K to €1.8M in 18 months across paid and organic.
- Cut blended customer acquisition cost (CAC) 22% by reallocating spend to top-performing channels.
- Launched an SEO content programme that lifted organic traffic 140% year over year.
- Ran lifecycle email campaigns improving trial-to-paid conversion from 9% to 14%.
- Managed a €600K annual budget and a team of 4 across content, paid, and design.
- Built attribution reporting that reset channel investment and raised overall ROAS 1.7x.
Digital Marketing Specialist — Vively Agency
2017 – 2020
London, UK
- Managed paid search and paid social campaigns for 8 B2B clients.
- Grew one client’s organic traffic 90% through an SEO content programme.
- Built reporting dashboards adopted as the agency’s reporting standard.
Education
BA Marketing — University of Bristol
2013 – 2016
Certifications
- Google Ads Certified
- HubSpot Inbound Marketing Certified
Skills
Demand generationSEOPaid media (Google & Meta)Content marketingMarketing analyticsEmail & lifecycle marketingA/B testingCRM (HubSpot)Budget managementBrand positioningConversion optimisationTeam leadership